Welcome to Amaia, where timeless elegance meets modern sophistication. Founded in 2023 by Brittany Engellener, Amaia the Label is more than just a fashion brand—it's a celebration of confidence, natural beauty, and a commitment to positive change.

Brittany's vision for Amaia was inspired by a love for minimalist fashion, embracing simplicity and elegance that withstand the test of time. Fuelled by a passion for slow fashion and a deep appreciation for nature's wonders, she sought to create a brand that reflects these values.

At the heart of Amaia the mission is to build a community dedicated to sustainability and female empowerment. This commitment serves as the driving force behind every design and decision, making Amaia not just a label, but a movement towards conscious change.

In the world of Amaia, slow fashion isn't just a trend; it's a philosophy. Each piece in our collection is meticulously crafted with love and care, embodying the belief that quality should never be compromised. We prioritize sustainability, steering away from fast fashion in favor of pieces that endure, both in style and durability.

Our journey takes us to the enchanting landscapes of Bali, where Amaia's pieces come to life through ethical production. Working closely with our manufacturing team in Sanur, Bali, We ensured that every garment meets the highest standards of quality. Amaia takes pride in using its platform as a catalyst for positive change within the fashion industry and beyond. We are on a continuous quest for self-improvement as individuals, as a team, and as a brand.

Through our incredibly rewarding and eye-opening work within Bali, it is of utmost importance to us to give back to this beautiful community. In partnership with Bali Street Mums, we've created an opportunity for our customers to actively give back. With every order, $10 will be donated to this incredible foundation that is dedicated to breaking the cycle of impoverished mothers, begging children and human trafficking.

At Amaia the Label, we don't just design dresses; we craft stories, empower communities, and inspire change. Join us on this journey towards a more sustainable, conscious, beautiful world, while we strive to empower young women to make a difference.

Britt xx